Case Study 1

Seventeen seniors worked on extending the brand for THE BUILDING CONFERENCE, which was developed by grad students Forrest Conroy and Lindsey Estep. The conference was on green and community building. Above you see a 3D paperfold award given to architects and community builders for Placemaking Excellence, a folder that folds from a single sheet of paper to form pockets that hold information given to conference attendees. The team design was silkscreened on 250 folders.The nametags underscored the reuse message of the conference. Clipped to the folder is our tag design, held together with a lariat of weed-eater string slipped into a screw nut. The folded piece on the right is a thank you card designed to be given to the sponsors and donors. Other pieces in the photo are the program, a green pocket guide to dispel myths about green practices, and other post card notices.  We designed many other things for the statewide conference also, such as a web design, wayfinding and signage, an informational kiosk, and 150 pairs of earrings that used recycled materials, just to give some fun and DIY incentive to participants.