Design can take a concept through an entire experience, such as an event, creating
all the parts that touch attendees, which we did for 250 people at the Building
conference and Expo in the Senior Client class.
Case Study 1
Seventeen seniors worked on extending the brand for THE BUILDING CONFERENCE,
which was developed by grad students Forrest Conroy and Lindsey Estep. The conference
was on green and community building. Above you see a 3D paperfold
award given to architects and community builders for Placemaking Excellence, a folder
that folds from a single sheet of paper to form pockets that hold information given
to conference attendees. The team design was silkscreened on 250 folders.The nametags
underscored the reuse message of the conference. Clipped to the folder is our tag
design, held together with a lariat of weed-eater string slipped into a screw nut.
The folded piece on the right is a thank you card designed to be given to the sponsors
and donors. Other pieces in the photo are the program, a green pocket guide to dispel
myths about green practices, and other post card notices.
We designed many other things for the statewide conference also, such as a web design,
wayfinding and signage, an informational kiosk, and 150 pairs of earrings that
used recycled materials, just to give some fun and DIY incentive to participants.
The design process is the biggest takeaway from the WVU program. Technology
changes, the design field broadens, but the discovery, research, idea-generation,
visual competency and user-testing methods applied here allow a designer to approach
new problems as an individual or within teams.Of course, many experiences with
mediums and media, tools and materials, also add confidence and skill to the graduate.